Amira was going about her business as a mother and entrepreneur when she was thrust into the spotlight. Most people in the country had never heard of her, but almost every social media user now knows who she is. She rose to prominence after her husband, Jamal Roho Safi, began dating popular socialite Faith Makau, also known as Amber Ray.
Within minutes, social media was ablaze with speculation about her and her co-wife. Amira used the popular quote Maembe ni ya Misimu, which means mangoes are only seasonal, to start throwing words at each other.